As a flower trader it can be easier to prepare a strategy when we are aware of what the future will hold, of course there is no Crystal ball for this. Our best bet is to have a clear vision of what the trend is. With this idea in mind I have put toghether these 11 main topics that I believe will dominate the flower industry for years to come. 

Above you will find what I think are the key trends that will define the flower industry over the next years, are you preparing your long term business strategy accordinly?

•     Direct communication and commerce between growers and buyers 

•     Amplification of the voice of the buyers and floral organizations 

•     The need for an authentic story as the number of sources increases 

•     Extremely short attention spans due to clutter

•     The Long Tail

•     Google and the dicing of everything

•     Infinite channels of communication

•     The shifts in scarcity and abundance

•     The triumph of big ideas

•     The shift from “how many” to “who”

•      New gatekeepers, no gatekeepers

How well are you prepare for this change? have do you have in place a sales system that will improve your grower buyer interaction? what information channels are you using and is this what you should be doing?