About our BLOG

We are a team of passionate floral professionals that share information about the flower industry and all the ways we find to make profitable.

All Posts

NL: The end of Fair Flowers Fair Plants

The Board of Directors of the Fair Flowers Fair Plants foundation has concluded that there are no substantial future possibilities and that the participants' financial contributions are too small to develop Fair Flowers Fair Plants into a mainstream brand. Therefore, the board has decided to withdraw the label from the market after the year 2017 and to cancel the foundation at the end of this year.

That was announced by the board in a press release. In February, the board already revealed that it was looking into the options for the future of the consumer label. In recent months discussions were held with companies and organizations that are active in the flower industry or represent companies and stakeholders. Among them were many participants in the Fair Flowers Fair Plants label.
The overall view is that the label does not stand out enough and almost disappears among a large number of floral brands and labels. Florists and their organizations would like to do more with the label if a wider assortment would be available. A large part of the growers are disappointed with the lack of demand from the market.
During this year, all participants may continue to use the label. Fees will not be charged to the participants for the year 2017.

For more information:
Fair Flowers Fair Plants
Pythagorasstraat 133 HS
1098 GA Amsterdam
T: +31 (0)6 53 87 93 57
E: info@fairflowersfairplants.com

Related Posts

Bellaflor flowers now available in Fresh Life Floral Marketplace!

We are happy to announce that we have a new addition to our family, Bellaflor is now a part of our select group of Ecuadorian growers.


Hello again to all the flower lovers in the world. Today my blog is all about the magnificent rose Kahala.

7 Do's and Don'ts for a Successful Ecuadorian Roses business

As soon as I finished High School 20 years ago, I got involved in the flower industry. I got a job working as a sales rep for a big rose grower farm, and afterward, I have been engaged in the business working for different companies for the same industry, including, sales, accounting, buying and more.