As soon as I finished High School 20 years ago, I got involved in the flower industry. I got a job working as a sales rep for a big rose grower farm, and afterward, I have been engaged in the business working for different companies for the same industry, including, sales, accounting, buying and more.

Having spent the last 15 years researching, trading and learning about the Ecuadorian Flower industry, I have come across a few excellent and reliable sources that support my job as a flower trader.

As a flower trader it can be easier to prepare a strategy when we are aware of what the future will hold, of course there is no Crystal ball for this. Our best bet is to have a clear vision of what the trend is. With this idea in mind I have put toghether these 11 main topics that I believe will dominate the flower industry for years to come. Above you will find what I think are the key trends that will define the flower industry over the next years, are you preparing your long term business strategy accordinly?

Mother's Day saw a lot of action, extra turnover and relatively high prices at wholesalers in flowers and plants, a huge improvement compared to the last few years. According to industry organization VGB, it really was peak sales.

The Dutch peony season is about to start. Stems now entering the market are mostly produced in plastic tunnels and unheated greenhouses, but soon open field production will take off. The video below, produced by Dutch breeding and propagation company Green-Works, shows the crop about to burst into colors.