The Board of Directors of the Fair Flowers Fair Plants foundation has concluded that there are no substantial future possibilities and that the participants' financial contributions are too small to develop Fair Flowers Fair Plants into a mainstream brand. Therefore, the board has decided to withdraw the label from the market after the year 2017 and to cancel the foundation at the end of this year.

For the first time, the government of the Republic of Ecuador, represented by the Pro Ecuador Commercial Office of Ecuador in Shanghai, is supporting eight flower Ecuadorian exporters to attend the Hortiflorexpo fair as an Ecuadorian Pavilion. The products exhibited at the fair are roses and gypsophilas transported from Ecuador.

What if the momentum and opportunity for Certified American Grown Flowers extended past the borders of the United States? Would the Certified American Grown program have value in another country? What countries might want to selectively promote the high-quality, sustainably produced and unique variety of flowers that America’s flower farmers grow? How could American Grown Flowers compete with domestically grown and the other flowers already being imported? All good questions that a small delegation of America’s flower farmers recently headed to China to answer.

Lufthansa Cargo is now offering an optional tracking service, liveSensor. It allows cargo airline customers to keep an eye on their shipments over the course of the entire transport route, in real time.

Arend Roses will be launching two new large-flowered quality roses in week 21: White Soda+ and Lovelace+ from breeder Dümmen Orange. These novelties will be available on the rose auction clock at Royal FloraHolland flower auction in Aalsmeer from Monday 22 May. White Soda+ White Soda+ is pure white and unique thanks to the uniformity of its bud. The large bud opens wide like a petticoat, and fits perfectly with the growing demand for the fresh, uncomplicated optimism of the feel-good Fifties. White